Read the rest of this article by one of our favorite contributors who provide some of the best supply chain content in the industry.

You’ve done the work of getting a potential customer’s contact information. But how can you know if the information on your website is working to help solve your customer’s problems?

Using a free tool like Hubspot CRM can help you find out which pages are working and which ones aren’t working so you’re not wasting time tracking B2B leads.

PS: notice my outfit change at the end? That’s what happens when you mess up the final file and have to get resourceful!


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