Ad tech vendors and people who collect “leads” on Zoom Info are in for a real treat soon–and by treat I mean the loss of data that helps to prove your software is worth it. But for the marketers and sales teams actually in the trenches doing the hard work, I’m...

Fleet owners face the near-impossible task of starting a business while competing with behemoths. You’re wearing multiple hats, trying to run your business, get customers, learn all of the new tech coming into the space, and now you’ve gotta build a website and market...

In this episode, I'm breaking down how drastically our attention spans have dropped and how your company can create short-form video to target this change without requiring a whole new content marketing strategy. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find...

It’s no secret that marketing has evolved over the last couple of years but how can it play a bigger role on the revenue side of the business? We’re breaking down some of the Do’s and Don’ts of outsourcing your marketing to give your business the edge without the...

Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized...

Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”   That quote has stuck with me ever since and is a driving force in how I create...

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space.  So with recruiting and retention of drivers within the industry being an issue...