Read the rest of this article by one of our favorite contributors who provide some of the best supply chain content in the industry.

How do you prefer to do lead outreach?

Cold calling? Email? Linkedin?

On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and more.

Using this info would help sales and marketing teams better align their goals in how they plan to tackle lead generation and nurturing–which is super helpful around this time of the year.

Another option that would be super helpful to the marketing pros out there is auditing your website–which sounds super boring but it’s ESSENTIAL to accurately plan what upgrades or changes you plan to make in 2021. Which is why I’m giving this course away FOR FREE on Freight School Playbook.

This episode + this free course will help to kick off the first work week of 2021 and also aid in avoiding those costly mistakes when budgeting and planning.

Listen to Episode 16 covering these topics below:

For email subscribers, please click here to listen directly on the website or find it in your favorite podcast app.