Editor’s Note: The following is a blog post version of an email that is sent out every Monday morning and republished to the Digital Dispatch later in the week. If you want to be part of the cool kids club and get access to the email early, you can subscribe here.
Since this is the inaugural version of our newsletter, a dispatch ~if you will~ let’s start with the information that should be front and center.
First, Truck Driver Appreciation Week is less than a month away (also a reminder to get those appreciation gifts ordered). In this email, we’ve highlighted some of the best marketing seen during last year’s 2019 event so you can get your gifts and marketing in line. Which….whew…2019 feels like a lifetime ago. Even if you’re not hiring for drivers, there are a ton of ideas you can use in your employee apprecation plans.
The second biggest thing you need to know is the upcoming Freightwaves Carrier Summit (8/19-8/20). I was bored with virtual events until I attended the first Freightwaves Live at Home event a couple of months back. There were clear strategies initiated to make a virtual event not suck—so if you’re a carrier or service provider in this space—plan on focusing the majority of your attention on the information coming out of these two days.
No worries though—If you can’t attend the free event, be on the lookout for our top takeaways in next week’s email.