Read the rest of this article by one of our favorite contributors who provide some of the best supply chain content in the industry.

The average cost to onboard a new driver costs around $90,000. And that cost is before you even calculate what you spent on recruiting efforts! In this video, we’re going to break down the ways you can measure your recruiting efforts using data from your own company website with marketing tips and tricks that I use for all of my enterprise-level clients.

 

RESOURCES/LINKS MENTIONED:

Freight School Playbook→https://freightschoolplaybook.com/

How to set up Google Analytics→https://blog.hootsuite.com/how-to-set-up-google-analytics/

Setting up Google Filters→https://www.seerinteractive.com/blog/google-analytics-view-filters/

Oribi Analytics (for easier goal/event set up + advanced reporting)→http://oribi.io/signup?oribiref=1085
*this is an affiliate link; meaning if you sign up for their services, I’d receive a small commission for referring you.

Digital Dispatch Job Board Sample→https://demo.digitaldispatch.io/jobs/

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