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The average cost to onboard a new driver costs around $90,000. And that cost is before you even calculate what you spent on recruiting efforts! In this video, we’re going to break down the ways you can measure your recruiting efforts using data from your own company website with marketing tips and tricks that I use for all of my enterprise-level clients.



Freight School Playbook→

How to set up Google Analytics→

Setting up Google Filters→

Oribi Analytics (for easier goal/event set up + advanced reporting)→
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Digital Dispatch Job Board Sample→

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